“Homeowners interested in solar” isn’t a specific enough target audience. Two homeowners can live on the same street, own similar properties and both be considering solar - while having completely different reasons for buying. One might simply want to reduce their electricity bills and get a good system for the lowest sensible price. They’re comparing quotes, savings and payback periods. Another might view solar as a long-term investment in their home. They care more about sy

One question you might be wondering is "how long does this actually take to start working?" So let me just give you a straight, honest timeline. With a fresh ad account, no data behind it yet, you'll still usually see your first lead come in within the first day, maybe 48 hours at the absolute latest. From there, if you're calling those leads quickly, you're normally looking at your first survey booked within the first week. And once you've got surveys going out, most install

If you're on the fence about booking a call because you're picturing some awkward sales pitch, let me quickly tell you what actually happens on a solar marketing discovery call with us. It's thirty minutes. We start by just talking about your business, where your leads are coming from now, what's working, what isn't, roughly what you're spending and what you're getting back for it. Then I'll map out where I think the gaps are, and what we'd actually build for you specifically

If you've ever paid an agency and spent months hearing "we're still gathering data, give it time," with basically nothing to show for it, you're not alone, and you're not wrong to be frustrated. Here's what's actually true about a typical solar lead generation timeline. When you start running Meta ads, Meta does need a bit of information before it can find the right people for your business. That part's real. But here's what most agencies won't tell you: that whole "data" pha